Unlearn and Relearn!

  • Is the problem I intend to solve a critical one?
  • Is my solution what customers want?
  • Will people want to pay for my product or service?
Photo credits: MaRS Startup Toolkit
Photo Credits: THE HANGAR Booster Programme workshop on Customer Discovery (sharing by Eugene Noh)
4 phases of customer discovery
  • Not asking follow-up questions when you discover something surprising
  • Making assumptions about your customers
  • Testing your start-up solution rather than the problem hypothesis
  • Asking leading questions

NUS Enterprise nurtures entrepreneurial talents with global mindsets, while advancing innovation and entrepreneurship at Asia’s leading university.

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NUS Enterprise

NUS Enterprise

NUS Enterprise nurtures entrepreneurial talents with global mindsets, while advancing innovation and entrepreneurship at Asia’s leading university.

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